Business Of Business Is (Not) Just Business, TheHow Behavioural Tools Can Drive Real Change FOREWORD BY NADIR GODREJ Corporate behaviour in India has long been shaped by forces beyond the marketplace: public policy, social norms and reputational pressures. Yet as 'sustainability' and 'inclusion' become buzzwords in boardrooms, the gap between rhetoric and reality has never been wider. The question, then, is no longer whether companies should act responsibly, but how to make that responsibility

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